By Timo Torner/ Last updated on May 2, 2023
Our guide to buying and drinking D'Ussé Cognac.
D'Ussé Cognac is a Cognac brand first released in 2012 and is available in two expressions - D'Ussé VSOP and D'Ussé XO. The VSOP is aged for more than four and a half years and the XO version matures for more than ten years. Both bottles feature a beautifully carved cross of Lorraine on the front and have an alcohol content of 40%. The modern Cognac brand quickly became famous, not least to its co-founder, Jay-Z. Celebrity spirit releases are often over-priced for what you get. However, D'Ussé is different and a serious contender in the market. The brand is exceptionally successful, outperforming other products in the industry by more than 30%. D'Ussé produces its Cognac in Château de Cognac, one of the oldest Cognac houses in France. The experience of the cellar masters paired with fresh ideas, make D'Ussé a refreshing brand on the Cognac market. Table of Contents show D'Ussé is a premium Cognac brand produced in the prestigiousChâteau du Cognac, one of the oldest Cognac houses in France. It is available in two expressions (VSOP & XO), which have an alcohol content of 40%. D'ussé was originally envisioned by the longest-serving cellar master Michel Casavecchia and launched by Sovereign Brands but was acquiredby Jay-Z and the Bacardi Group. On each bottle, you can find a Cross of Lorraine, an emblem of the Lorraine region, but in France, it is also asymbol of hope and victory.What is D'Ussé?
D'Ussé Cognac VSOP matures for a minimun of four and a half years in the cellars of the Château. The result is a versatile and delicate Cognac with notes of citrus, dried fruits, caramel, and honey.
D'Ussé XO ages for over ten years in oak barrels. During this time, the Cognac develops a rich and sweet flavor profile with blackberry, chocolate, and walnut flavors.
Quick Facts
- Produced by: Bacardi
- Produced at: Château du Cognac
- Origin: Cognac, France
- Released: 2012
- ABV: 40% (80 proof)
- Price: $60 - $150
- Color: Copper, brown, dark orange
- Best serve: Neat or chilled
Who owns D'Ussé Cognac?
Sovereign Brands, a family-owned wine & spirits company from New York, brought d'Ussé Cognac to life but quickly sold the brand to Bacardi and Jay-Z in 2012. The famous rapper and the spirits industry giant both held 50% of the shares.
In 2023, after a long dispute between the two parties,Bacardi increased its share to 75,1%by buying 25.1% from Shawn Carter, aka Jay-Z.According to Bloomberg, Bacardi paid $750 million for this, leavingJay-Z with a significant share in the brand of 24,9%.
How to Drink Cognac D'Ussé?
Cognac D'Ussé is a versatile spirit that works excellently in mixed drinks and cocktails. However, you can also enjoy it on its own, either neat or on the rocks. Preferably, you want to use the VSOP expression in cocktails and save the expensive D'Ussé XO for drinking neat.
Cognac D'Ussé vs. Hennessy vs. Rémy Martin
The main differences between D'Ussé and brands like Hennessy and Rémy Martin are the eau-de-vie used to make the products and the product ranges. Brands like Hennessy and Rémy Martin exist for much longer and offer a broader spectrum of products in comparison to D'Ussé.
For example, they have a much lower entry point as they produce VS options that are much more affordable than the cheapest D'Ussé Cognac, which sells for $60.
Cognac D'Ussé is one of the fastest-growing Cognac brands in the market, consistentlyoutperforming the average growthof Cognac products in the US by 30%. It's also much smoother than the entry-level products of Rémy Martin and Hennessy. However, only looking at VSOP classified Cognac, all brands are on a similar level.
Cognac D'Ussé, Hennessy, and Rémy Martin are three of the leading Cognac brands worldwide and in the US. Each has a loyal fanbase, some fantastic products, and distinct strengths. Let's look at how they compare:
D'Ussé | Hennessy | Rémy Martin | |
---|---|---|---|
Founded | 2012 | 1765 | 1724 |
Number of expressions | 2 | 10 + limited editions | 5 + 2 limited editions |
Classifications | VSOP, XO | VS, VSOP, XO, XXO | VS, VSOP, XO |
Price range | $60 - $210 | $50 - $12,000 | $35 - $30,000 |
Produced at | Cognac, France | Cognac, France | Merpins, France |
D'Ussé VSOP
Produced in the Château de Cognac, this Cognac matures for at least four and a half years. The result is a naturally aged, potent, and full-bodied Cognac with hints of sweetness and fruity flavors.
D'Ussé Cognac VSOP review

- ABV: 40%
- Bottle size: 750ml
- Taste: Citrus, dried fruit, cinnamon, and apple
- Price: $60
Color: Light copper-golden color
Nose: The nose of this Cognac is sweet, floral, and full of fruity notes. Citrus fruit, apple, and cinnamon mingle with a hint of honey and caramel.
Taste: On the palate, you get nutty notes from almonds, dried fruits, more sweetness, and oaky spiciness. You can feel the smooth texture of this Brandy on your tongue. It's an elegant and very soft Cognac that's also a good pick for Cognac beginners.
In cocktails: It's excellent in almost every Cognac-based cocktail we tried. The subtle sweetness and lightness paired with fruity flavors made it great in simple drinks like a Stinger. However, it also works in more complex drinks like the Between the Sheets cocktail.
Overall: This Cognac is a smooth, velvety, and easy-to-drink spirit with subtle sweet and floral notes. The finish has a slightly alcoholic bite to it, followed by a fruity aftertaste and slight notes of oak. I would not call it top shelf, either. But it is good value for money.
D'Ussé XO
The Eaux de Vie used to make D'Ussé XO ages for a minimum of 10 years in French oak barrels. The extended aging process and the oak wood give it a beautiful complexity, where fruity notes of apricots and blackberries mix with hints of dark chocolate and nuts. D'Ussé Cognac XO is best enjoyed neat or over ice.
D'Ussé Cognac XO review

- ABV: 40%
- Bottle size: 750ml
- Taste: Blackberry, apricot, dark chocolate, and walnut
- Price: $150
Color: Dark copper
Nose: Spirited and aromatic. Woody and spicy notes of cinnamon and cloves mingle with fruity aromas.
Taste: On the palate, the flavor notes meld into mocha and chocolate. In the background, you can also taste hints of toffee and tropical flavors like coconut and banana.
In cocktails: The mellow and rich flavors are best enjoyed when sipping it on its own. In cocktails, it can work great, like in a sidecar made with Grand Marnier. In other recipes, it felt like a waste to me. Especially in a Stinger and French Connection, the other ingredients took over and masked the delicate flavors.
Overall: Compared to the standard VSOP, the D'Ussé XO is on another level. It's a fantastic long-aged, full-bodied Cognac with a lot of character.
Compared to the VSOP expression, the XO is less fruit-forward and focuses on sweet and chocolatey aromas and flavors. But having said that, subtle exotic fruits make this Cognac special and give it a unique touch. Something that the VSOP variant is lacking.
Cognac D'Ussé XO vs VSOP
D'Ussé Cognac is currently available as VSOP and XO. The VSOP version matured for four and a half years, comes in a transparent bottle with a brass-colored cross, and is predominantly used in cocktails. On the other hand, the XO expression matures for ten years, comes in a shiny black bottle, and is best served neat or on the rocks. Here's how they compare:

- Bottle: D'Ussé VSOP comes in a transparent glass bottle with a copper-colored cross of Lorraine. The XO expression comes in a sleek black-colored bottle with a shiny silver version of the cross.
- ABV: Both bottles contain 40% of alcohol or 80 proof.
- Aging: D'Ussé XO ages for a significantly longer time, and matures 10 years in oak barrels, whereas the VSOP version only matures for precisely four and a half years.
- Taste: Both Cognac are of excellent quality, but you can easily taste the difference. The XO version is much softer, warmer, and sweeter, with more wooden notes. In contrast, the VSOP is fresher, lighter, with more fruity flavors.
- Price: Both products are of exceptional quality. However, the VSOP only costs about a third of the XO release. Therefore, in terms of value for money, the VSOP is the clear winner.
- Best serve: The best way to enjoy the mellow and rich flavors of the XO expression is neat at room temperature. The VSOP expression is best on ice or as an ingredient in cocktails.
Conclusion: D'Ussé XO and VSOP are two very different Cognacs. If you're looking for an aged spirit to sip neat, choose the XO. If you're looking for something fresher and lighter that can be used in cocktails, the VSOP is the better choice.
Use of D'Ussé Cognac in cocktails
D'Ussé works great in cocktail recipes that ask for Cognac. I recommend choosing the VSOP for making drinks as it pairs better with other ingredients and is more affordable. Try it in cocktails like:
- Sazerac
- Vieux Carré
- Sidecar
- Stinger
- French Connection
If you need more inspiration, why not try it in other Cognac or brandy cocktails?
FAQs
Does Jay-Z own D'Ussé Cognac?
No, as of 2023 Jay-Z only owns about 24,9% of the Cognac brand. The other 75,1% belong to the Bacardi Group.
Does D'Ussé belong to Hennessy?
No, both brands are not connected. D'Ussé belongs to the Bacardi Group, whereas Hennessy is owned by Diageo.
Does D'Ussé taste good?
Yes, D'Ussé produces excellent products that taste amazing. Their VSOP has a lighter and fruitier taste, the XO is more mellow, warm, and woody.
Final Verdict
D'Ussé is an excellent Cognac brand produced in one of the oldest Cognac houses in France. Both expressions, the VSOP and XO are great value for money and address very different price segments.
For sipping neat, D'Usse XO is far superior with its rich, sweet, and mellow flavor profile. In cocktails, D'Ussé VSOP is the better choice. If you're new to Cognac in general, I recommend trying the VSOP first. It's smooth and offers better value for money and is a great entry-level Cognac.
If you're a seasoned Cognac and Brandy drinker, the XO expression likely is the better choice. It's more complex and overall more challenging for your palate.
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FAQs
What is D'Ussé? The VSOP & XO Cognac Explained? ›
VSOP stands for “Very Superior Old Pale”: VSOP cognacs are created from eaux-de-vie aged for at least four years. The VSOP category includes designations such as “Old” or “Reserve”. XO stands for “Extra Old”: XO cognacs are made only from eaux-de-vie at least six years old.
Which cognac is better XO or VSOP? ›Is XO or VSOP better? An XO cognac must be aged for a minimum of 10 years, in comparison a VSOP must age for a minimum of four years. It comes down to personal preference which is better but an XO is usually considered as superior.
What does the D ussé symbol mean? ›D'USSE is pronounced “dew-say”. The symbol on the bottle is the Cross of Lorraine, a French emblem that symbolizes courage, honor and perseverance. It is made at Château de Cognac, one of the oldest cognac houses in France. . The drink has been embraced by rapper/entrepreneur Jay Z since its launch in 2012.
What does the Dusse bottle mean? ›D'Ussé is best known for its distinctive squat bottle, which features the Cross Of Lorraine, a French symbol which stands for honor, courage, and perseverance.
What is the difference between Dusse and VSOP? ›The Dusse VSOP undergoes natural aging for around four and a half years, while the Dusse XO ages for at least ten years. On the contrary, the Hennessy VSOP and XO, both mature for four years in casks of French Oak before they are ready for sale.
What are the 4 grades of cognac? ›The designations you see on Cognac labels—VS (Very Special), VSOP (Very Superior Old Pale) and XO (Extra Old)—are a guarantee of how long a Cognac has been aged. VS indicates that the Cognac has been aged at least two years, VSOP at least four years and XO (Extra Old) at least six years.
What are the four types of cognacs? › The names of Hennessy, Martell, Courvoisier, and Rémy Martin, or the Big 4 Cognac Houses are instantly recognizable wherever in the world you might be. Indeed, these top four Cognac maisons dominate all global sales of the iconic French Brandy.
Does Jay-Z own Dusse cognac? ›Jay-Z and Bacardi acquired D'Usse in 2012 and built the brand into the fastest growing and one of the best-selling cognac brands in the world over the last decade.
Is Jay-Z a dusse? ›JAY-Z's legal dispute with Bacardi has come to an end since the music mogul has sold his controlling stake of the D'USSÉ Cognac brand for $750 million USD.
How much of Dusse does Jay-Z own? ›However, Jay was previously confirmed to own 50 percent, while Bacardi owned the other 50. Thus, a majority stake would mean at least 26 percent of Jay's 50.
Which is better Hennessy or Dusse? ›
As to be expected, the VSOP of D'ussé is much smoother than that of Hennessy VS, but Hennessy VSOP is right there with it. Hennessy is generally regarded as being a bit more harsh than other liquors and cognacs, but the VSOP definitely offers a smoother option.
What's Jay-Z's liquor called? ›In 2012, Jay-Z (real name Shawn Carter) partnered with Bacardi to launch D'ussé, and the brand has become a cultural phenomenon in the years since as well as a respected Cognac on its own merits.
What is the most expensive dusse? ›The luxurious bottle of D'USSÉ Grande Champagne Cognac Anniversaire Limited Edition 1969 sold for a whopping $52,500 USD. Sotheby's revealed that the bottle was expected to go between $24,000 to $75,000 USD and was ultimately sold to an unnamed bidder.
What are the three levels of cognac? ›- V.S.: Eau de vies with a minimum age of two years. Also known as Very Special or Three Stars.
- V.S.O.P.: Eau de vies with a minimum age of four years. Also known as Very Special Old Pale or Reserve.
- X.O.: Eau de vies with a minimum age of six years.
D'ussé is cheaper than Hennessy because it has fewer expressions to offer and needs more years to cultivate. On the contrary, the Hennessy XO (offering notes of black pepper, oak, cinnamon, orange, and cocoa) costs around $230 per bottle, while D'ussé XO costs around $250.
What grade of cognac is Hennessy? ›Types. Hennessy uses the classic cognac grading system for its main portfolio. These are used to indicate the cognac's age (or the youngest cognac in the blend): V.S ("very special," minimum of 2 years), V.S.O.P ("very superior old pale," minimum of 4 years), and X.O ("extra old," minimum of 10 years).
What is the highest quality of cognac? ›Hors d'Age is widely considered the highest quality Cognac. This will have been aged, usually for more than 30 years but in many instances, it is difficult to tell the exact age of Cognacs in this classification as they have been around for so long.
What is 50 cent cognac called? ›An exquisite blend of aged Grande Champagne Cognacs that balances elegance, complexity and a touch of boldness.
How do you pick a cognac? ›According to the use and the moment
The choice of cognac depends also on the occasion, if it's in a cocktail or on the rocks. In both cases, you can chose a VSOP, a fresh and powerful cognac perfect for the aperitif. If you prefer to drink cognac as liquor you can choose older eau-de-vie like an XO or an Hors d'Age.
Louis XIII (French pronunciation: [lwi tʁɛz]) is a cognac produced by Rémy Martin, a company headquartered in Cognac, France, and owned by the Rémy Cointreau Group. The name was chosen as a tribute to King Louis XIII of France, the reigning monarch when the Rémy Martin family settled in the Cognac region.
Why is cognac better than brandy? ›
Cognac is a type of brandy but has a more specific distillation process. What is this? It comes from the Cognac region in southwest France and uses white grapefruit juice, so the flavor is more consistent across brands. This liquor is of higher quality than most brandy as it adheres to strict standards.
What is better Hennessy or Courvoisier? ›While Courvoisier is slightly more affordable, it doesn't really lag in quality. In fact, it's your better choice if you prefer a sweeter cognac to be slightly sweeter. Meanwhile, if you prefer to splurge and go for luxury, Hennessy is your better alternative.
What rapper owns Hennessy? ›Dive Brief: Moët Hennessy Louis Vuitton bought 50% of premium Champagne company Armand de Brignac, which is owned by entertainer and businessman Jay-Z.
Who owns D'Usse? ›D'Ussé is a brand of cognac made at the Château du Cognac in Cognac, Nouvelle-Aquitaine, France. It is a subsidiary of Bacardi. D'Ussé produces just two cognacs: D'USSÉ VSOP and D'USSÉ XO. D'Ussé VSOP is aged at least four and a half years in the Château de Cognac cellars.
Why did Jay-Z sell Dusse? ›The main issue was around money, as it so often is, with Carter claiming in a lawsuit that Bacardi was lowballing him—they offered $500 million, and he believed the number should be closer to $1.5 billion.
Does Jay-Z still own Bacardi? ›Bacardi now owns at least 75.01% of the brand, Shawn Carter, known professionally as Jay-Z, retains a “significant ownership stake.”
Can you drink D'Usse straight? ›D'usse Cognac can be enjoyed simply like that with some cubes of ice, and it can also be enjoyed with a scrumptious dinner, salads, or anything of your choice. One fantastic way to enjoy the drink is to make a cocktail out of it. Also, try making a cocktail from D'usse Cognac, and you will not regret it for sure.
How much did Jay-Z sell his Cognac for? ›As reported by TMZ, earlier this year he sold his 50% stake of his D'USSÉ cognac back to its parent company Bacardi for a reported $750 million.
What liquor brand does Kanye own? ›Type | Liqueur |
---|---|
Country of origin | US |
Alcohol by volume | 17% |
Proof (US) | 34 |
Color | Sky blue |
Origin. The bold, yet remarkably smooth character of D'USSÉ Cognac was founded by Shawn “JAY-Z” Carter and conceived by the senior-most cellar master working today, Michel Casavecchia.
Is Jay Za billionaire on his own? ›
Jay-Z, pictured in 2021, has a net worth of $2.5 billion, according to Forbes. Jay-Z's wealth is going from strength to strength as his fortune continues to get a boost from his vast business empire. According to the latest estimate from Forbes, Jay-Z now has a net worth of $2.5 billion.
Why is Hennessy Black cheaper? ›One of the main differences between Black and some of Hennessy's other cognacs is that it ages for around two and a half years, a relatively short time compared to other cognacs that can take decades to mature. The shorter time frame allows for faster production, which in turn lowers the price.
How many types of Dusse are there? ›D'Ussé produces two main varieties of cognac: D'USSÉ VSOP and D'USSÉ XO. The creation of D'Ussé Cognac is a result of a collaboration between Shawn “JAY-Z” Carter and Michel Casavecchia, the senior-most cellar master working today.
What is the rare bottle of Dusse? ›The ultra-rare Grande Champagne Cognac, fittingly dubbed Bottle No. 1, is the first release in the limited-edition 1969 Annersaire Collection that comprises just 285 bottles. The prized expression, which had an estimated value of between $25,000 to $75,000, was snapped up by an unnamed bidder for $52,500.
What liquor is Snoop Dogg? ›INDOGGO®, with its laidback California style, is like no other in the world. Developed by the King of “Gin & Juice,” Calvin “Snoop Dogg” Broadus, INDOGGO® is the ultimate remix of seven premium botanicals flavored with all-natural strawberry flavor.
What is Lil Boosie liquor? ›Boosie Juice is the creation of hip-hop phenom Lil' Boosie. Boosie's ultrapremium, all-natural strawberry-kiwi flavored vodka is the perfect way to beat the summer heat. Enjoy on ice, mixed with lemonade or with a splash of pineapple juice. Boosie Juice is the smoothest flavored vodka on the market today.
What is Diddy liquor called? ›So that was kind of his first philosophy with Ciroc is to center on the sexiness of the grape. Diddy: One-and-a-half ounces of Ciroc vodka, you can only make it with Ciroc vodka, other vodkas don't work.
What do you mix with Dusse? ›- 1 1/2 Parts D'USSÉ VSOP Cognac. 4 Parts Lemonade.
- Highball & Lemon Wheel.
- Add D'USSÉ and lemonade into an ice-filled highball glass.
A 40ml serving of Rome de Bellegarde, sold for £10,014 (US$14,158) at a London bar last week, has broken the Guinness World Record for most expensive measure of Cognac.
What is the most expensive cognac ever sold? ›At around 2 million dollars a bottle, Henri IV Dugnon Heritage Cognac is the most expensive cognac by leaps and bounds. It is a bend of various eaux de vies aged in oak barrels for over 100 years.
When should you drink cognac? ›
The most traditional method of serving cognac is after dinner as a digestif, where it is served neat and at room temperature in a snifter glass.
What is the oldest cognac? ›The oldest cognac is a bottle of 1721 Cafe Voisin, which was 301 years old at the time it was purchased by Nguyen Dinh Tuan Viet (Vietnam) in Ho Chi Minh City, Vietnam, on 29 September 2022. The bottle was purchased in a private sale.
What is above XO cognac? ›Like an XO, the youngest eau-de-vie from a cognac Extra must be aged for a minimum of 10 years. However, an Extra cognac ages well beyond the minimum requirements. This is why it is often considered as superior to XO cognacs.
What kind of liquor is Dusse? ›"D'USSE, the newest innovation in Cognac, recently announces its official brand launch in the United States. D'USSE™ (pronounced “dew-say”) is a bold new Cognac expression masterfully crafted in the cellars of the CHATEAU DE COGNAC – a home with a 200-year legacy of creating some of the world's finest Cognacs.
What is the difference between cognac and brandy? ›As previously mentioned, brandy is distilled fruit juice, and it can be any kind of fruit juice, while cognac is a specific type of distilled fruit juice with lots of qualifications. Cognac comes from the Cognac region of southwestern France, and is made with a fruit juice base of white grapes.
What is the biggest size of Dusse? ›- 200 ml, From $16.99.
- 375 ml, From $27.99.
- 750 ml, From $49.99.
Is XO or VSOP better? An XO cognac must be aged for a minimum of 10 years, in comparison a VSOP must age for a minimum of four years. It comes down to personal preference which is better but an XO is usually considered as superior.
Is Grand Marnier A cognac? ›Grand Marnier is a sophisticated blend of cognac and exotic bitter orange.
Is Hennessy made from pennies? ›(1) Hennessy is made from wine.
And like wine, the price can vary drastically. Bottles of Hennessy can run anywhere from $35 to $5,000.
Hors d'Age is widely considered the highest quality Cognac. This will have been aged, usually for more than 30 years but in many instances, it is difficult to tell the exact age of Cognacs in this classification as they have been around for so long.
Why is Hennessy XO so expensive? ›
Why is Hennessy so expensive? Cognac is typically more expensive than other spirits. The main reason is that the distillation process itself is more expensive. The spirits base ingredient is grapes, rather than grains, and distilling wine from juice is also an expensive process.
What is the most popular cognac? ›Hennessy is a cognac house that needs no introduction as it's one of the most well-known cognac brands in the world — it's also the top-selling brand in the United States. Hennessy has one of the largest collections of eaux-de-vie in the world, with over 350,000 barrels stored in 65 cellars.
Is brandy the same as cognac? ›Every cognac is a brandy, but not all brandy is a cognac. As previously mentioned, brandy is distilled fruit juice, and it can be any kind of fruit juice, while cognac is a specific type of distilled fruit juice with lots of qualifications.
Does cognac get better with age? ›Once it has been bottled, cognac stops maturing. Unlike wine, which can go on improving, cognac ceases to age when in bottle. Thus, a bottle of cognac can be stored for a very long time provided it has not been opened and the cork remains intact.
How do you drink XO cognac? ›As an aperitif, cognac is usually consumed neat. Adding a drop of water will reveal more fruity, floral, and spicy aromas, making the tasting experience smoother.
How do you drink Hennessy cognac XO? ›The younger types of cognacs, VS and VSOP, can be used in a variety of different ways, including in cocktails. But the XO, or "Extra Old," aged for a minimum of 10 years, should be drunk either neat or on ice. To open up the aroma of a cognac, you can add a bit of cold water if you're drinking it neat.
Which Hennessy is the strongest? ›The typical alcohol content of a Hennessy bottle is 40% ABV. However, this is quite different from Hennessy Black, with 43% ABV, making it the strongest Hennessy. Hennessy Black is wholly obtainable in the United States, separating itself as an exceptionally smooth cognac ideal for cocktails.
Is cognac the healthiest alcohol? ›Different alcohols provide different health benefits, and cognac is one of the strongest. It is rich in antioxidants, which help keep free radicals from damaging your cells. Damaged cells can lead to clogged arteries, heart disease, cancer, and blindness.
What is the biggest selling cognac in the world? ›1. Hennessy. This year's Cognac Brand Champion, Hennessy, grew sales by more than 600,000 cases last year (up by 9.2%). The world's biggest Cognac brand witnessed an impressive rebound after a slight dip in 2020, meaning its 2021 volume sales significantly surpassed its 2019 pre-pandemic levels.
Do you drink cognac with ice? ›There is no specific way to drink cognac, it can be enjoyed neat, with ice, with water, with a mixer or in a cocktail. It is all up to personal preference. Is cognac served warm or cold? Traditionally cognac is served at room temperature and warmed in the hand.