The Cognac Masters 2021 results - The Spirits Business (2023)

The increasing popularity of France’s native spirit has been met by quality products across the board, as this year’s blind-tasting competition shows.

The Cognac Masters 2021 results - The Spirits Business (1)

Global Cognac sales have gone from strength to strength in recent years. Despite a blip in volumes in 2020 because of the pandemic, sales are set to bounce back over the coming years. In March, a report by market analysis firm Technavio projected total Cognac sales to increase by a compound annual growth rate of 2% from 2021 to 2025. This year alone, the report expects the category to grow by 1.34% in value.

It is clear that consumer demand for France’s native spirit is on the rise. The question is, does the quality live up to expectations? For The Cognac Masters 2021, Tobias Gorn, spirits specialist, consultant and writer, and co‐founder of International Drinks Specialists, joined me, Melita Kiely, editor of The Spirits Business and chair of the tasting over Zoom, to put the category’s reputation to the taste test.

Ongoing Covid‐19 restrictions in the UK meant the tasting took place remotely from the judges’ homes, with entries packed and shipped anonymously by Wine Sorted.


Expectations are always high when it comes to Cognac – and the opening flight proved exactly why. The No Age Statement – Super‐ Premium heat brought the first Master medal of the day, which was awarded to “fresh and bold” La Pouyade. Tasting notes included a “hint of nuttiness on the palate” with “raisins and caramel”, and a “touch of bitterness on the finish” for added complexity.

Rémy Martin 1738 Accord Royal picked up a Gold medal with its “full and luxurious” palate, which had notes of “baking spices and raisins”. Larsen Aqua Ignis received a Silver medal, enjoyed for its flavours of “fruit pastilles and muscovado sugar”.

“The no‐age‐statement (NAS) category gives producers more freedom to put younger, fresher aromatics into their blends, and mix some older Cognacs that can give more depth and complexity,” said Gorn. “This was a great start to the tasting.”

In the following flight, attention turned to Ultra‐Premium No Age Statement Cognacs. Camus Extra was awarded a Gold medal for its “very nice complexity and balance for the price”. Tasting notes included aromas of Cognac Masters dried apricots and tastes of “caramel, toffee apples” and a “resinous character”.

Exsto Elixir also received a Gold in this flight. The Cognac offered a “big tropical fruit blast” on the nose, leading to a palate that was “smooth and long with plenty of wood elements”.

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From NAS, the competition delved into vintage Cognacs in the premium price bracket. Courvoisier Napoleon Fine Champagne delivered flavours of “cedar wood, toasted nuts, cocoa powder and vanilla”, and secured a Gold medal.

Meanwhile, Hermitage 2010 Grande Champagne collected a Silver medal with its “floral aromas, sweetness and spice”.

In the ultra‐premium contingent, the standard soared and a Master medal was presented to “complex and superbly balanced” Hermitage 1990 Grande Champagne. The judges found notes of “orange peel, dried apricots and mahogany wood” on the nose, leading to a “silky smooth texture” and “spices” on the palate.

“It was super long, with fresh fruit, prune juice, nutty elements – really long and expressive,” said Gorn. “There are these sort of leather armchair notes, it’s quite classic but done properly.”

The Master standard was maintained into the VS – Single Cru flight. Ferrand Cognac 1840 Original Formula collected the top award for its “fruity nose, peaches and grape juice” with “caramel sweetness, toffee apples and a nice spice” on the finish.

The Cognac Masters 2021 results - The Spirits Business (2)

“I get a little peach compote, dark chocolate, and the balance is bang on – this is really cool stuff,” added Gorn. “Single cru Cognac is really exciting; this was really lovely and worked very well.”

In the VS – Premium flight, Cognacs priced up to £30 (US$42) were tasted. Branson Cognac VS Phantom took home a Gold medal in this heat, praised for being “great value for money”. Judges uncovered “classic flavours” of “dried fruits, and some caramel sweetness” with a “touch of spice on the palate”. “Easy sipper” Courvoisier VS received a Silver in this flight. In the VS – Super‐Premium round, A de Fussigny Selection was up to the Gold standard, delighting judges with its “big, bold and rich palate” full of “dried fruit, honey and a hint of chocolate”. “This was a really great crowd‐pleaser Cognac,” noted Gorn. “A great example of a VS Cognac, quite drinkable on its own.”

A trio of Golds followed in the next flight: VSOP – Single Cru. The first was awarded to Return to Saint‐Aulaye by Camus. A “touch grassy” on the nose, the Cognac delivered “sticky toffee pudding” on the palate, along with “dried fruit and a slight tropical element”. Ferrand Cognac 10 Générations also received a Gold, with hints of “Maraschino cherries” on the nose and “burnt sugar, cinnamon” on the palate. And a Gold was also awarded to “well balanced” Ferrand Cognac Ambré with “baking spices and vanilla sweetness” on the palate. Cognac Frapin VSOP completed the flight with a solid Silver medal.


Camus enhanced its medal collection further in the following flight: VSOP – Single Estate. The Cognac house’s VSOP Borderies Single Estate bottling took home a Gold medal, enjoyed for its “nice texture” and notes of “dried fruits, apricots and a touch of ginger cake spice”. Overall, the Cognac delivered “good depth of flavour and balance”.

The VSOP – Premium flight was flush with Gold medals. Five products were deemed to be of exceptional quality, including Merlet Brother Blend, described as a “great sippable Cognac, perfect for newcomers to the category”.

Maison Bache‐Gabrielsen also received a Gold for its Triple Cask bottling, which offered complex aromas of “furniture polish, woodiness and caramel sweetness” – again hailed as a “good starting point for new Cognac drinkers”. Rémy Martin VSOP also impressed with “cedar wood, tropical fruit” on the nose and its “rich, flavoursome” palate. Gold medallist Courvoisier VSOP was “beautifully complex” with a “great balance between “sweet notes and zesty tangerine”.

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And completing the Gold tally in this round was Branson Cognac VSOP Royal, which opened with “orchard fruits” on the nose and a “hint of buttery pastry and dates”. The palate complemented these aromas with “brioche and a touch of woody spice”.

“There were loads of flavours, exciting compositions and complexity in this flight,” enthused Gorn. “This showed just how exciting VSOP at this price point can be. They were very much worth the money and there is a lot to discover here. Some very tasty Cognacs indeed.”

The Cognac Masters 2021 results - The Spirits Business (3)

In the higher price range, VSOP – Super Premium, the quality only improved as another Master was found. A de Fussigny Pure Organic was awarded the top accolade for offering a “fresh, bright aroma with cereal notes and caramel”. Meanwhile, the palate brought “big, bold flavours” with “warming spice, a touch of chilli heat and dark chocolate – a really beautiful Cognac”. La Milliardaire VSOP won a Gold medal for its “fruity” aroma and “light and creamy” palate.

In the most expensive price bracket, VSOP – Ultra Premium, Branson Cognac VSOP Grand Champion was also found worthy of the Gold award. With “caramelised apples and some cereals” on the nose, the Cognac developed into flavours of “coffee and a hint of dark cocoa” on the palate.

The next flight produced some truly spectacular Cognacs. The first of two Master medals in the XO – Single Cru heat went to Ferrand Cognac SDA Sélection des Anges. This had “lovely caramel, sticky fudge” flavours and a “luxurious texture” on the palate. A “touch of dry wood spice and raisins” added “delicious complexity” to the spirit.

Also deserving of Master status was “rich and resinous” Cognac Frapin – Cigar Blend XO. Tasting notes included “warming spices, a hint of black pepper, vanilla and burnt caramel sweetness”. Gorn said the Cognac was “complex, long and super fresh”.

“These Cognacs were well balanced between beautiful sweetness and some drier, richer flavours,” he added. “These were properly aged, very well made and beautifully done.”


The XO – Single Estate contingent also demonstrated the skills of Cognac producers through Gold medallists Camus XO Borderies Family Reserve and Cognac Frapin Extra.

The aroma of Camus XO Borderies Family Reserve was akin to “tarte tatin, burnt sugar and raisins”. The Cognac was said to be “well balanced, sophisticated and refined” overall.

Cognac Frapin Extra was found to be “big, bold and rich with a spicy palate”. “Everything about this Cognac was great,” added Gorn.

As the tasting moved on to assess XO – Premium, “very pronounced” Courvoisier XO picked up a Gold medal. The Cognac had a “nutty nose” with “dark chocolate, wood and a touch of liquorice” on the palate. Branson Cognac XO also received a Gold medal for its “warm and spicy” palate, full of “cinnamon and Christmas cake”, complemented by “a hint of caramel”. “Easy to drink” Member’s Mark Cognac XO Impérial completed the flight with a respectable Silver.

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“We had some outstanding expressions in this round,” said Gorn. “Truly brilliant and at a pretty affordable price.”

The Cognac Masters 2021 results - The Spirits Business (4)

XO – Super‐Premium was the penultimate round of the day and brought some exceptional liquid to the tasting. Camus XO was bestowed with a Master award due to its “excellent complexity”. The Cognac delivered “toasted nuts and raisins” on the nose, while the palate brought “fruity sweetness, stewed apples, cinnamon, dried fruits and baking spices”.

Cognac Roullet XO Cadet was deemed to be just as brilliant, collecting a Master medal for being “delicious and fresh” with “lots of fruit, peaches – a juicy Cognac”.

Cognac Richard Delisle XO Grande Champagne was awarded a Gold medal in this flight, for being “just brilliant” with “warming spices throughout”.

The final flight of the day, XO – Ultra‐ Premium, also produced the last Master of the competition: Rémy Martin XO. The Cognac was “beautiful and bold” with “sticky fudge, a hint of pear, spices, cinnamon” and an “overall great balance”. “Very expressive” Rome de Bellegarde XO and “fruity and spicy” Louis Royer XO were awarded Gold medals in this flight. Meanwhile, Branson XO received a Silver.

At the end of the tasting, the Master medals were put through their paces one last time to decide The Cognac Taste Master 2021. The Cognac found to be most deserving of the highest accolade was Rémy Martin XO. “This was silky smooth and so easy to drink – dangerously good stuff,” noted Gorn. On reflection, the judges agreed the Cognac category was in good shape.

“I’m always happy to see innovation in Cognac because it’s still sometimes viewed as an old‐fashioned category, but there are so many exciting flavours to be discovered,” Gorn said. “There were some Cognacs that were stunning as they are, and others that would be better suited for mixing – and it was great to see that variation. After all, Cognac is about blending beautiful elements together and letting the younger and older elements work together nicely.”

Click through the following pages to see the results from The Cognac Masters 2021.

No Age Statement – Super‐Premium

Sarl Jean FilliouxLa PouyadeMaster
E RémyMartin & CoRémy Martin 1738 Accord RoyalGold
LarsenLarsen Aqua IgnisSilver

No Age Statement – Ultra‐Premium

CamusCamus ExtraGold
Exsto CognacExsto ElixirGold

Vintage – Premium

Courvoisier CognacCourvoisier Napoleon Fine ChampagneGold
Hermitage CognacHermitage 2010 Grande Champagne CognacSilver

Vintage – Ultra‐Premium

Hermitage CognacHermitage 1990 Grande Champagne CognacMaster
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VS – Single Cru

Maison FerrandFerrand Cognac 1840 Original FormulaMaster

VS – Premium

Sire SpiritsBranson Cognac VS PhantomGold
Courvoisier CognacCourvoisier Cognac VSSilver

VS – Super‐Premium

A de FussignyA de Fussigny SelectionGold

VSOP – Single Cru

CamusReturn to Saint‐AulayeGold
Maison FerrandFerrand Cognac 10 GénérationsGold
Maison FerrandFerrand Cognac AmbréGold
Cognac FrapinCognac Frapin VSOPSilver

VSOP – Single Estate

CamusVSOP Borderies Single EstateGold

VSOP – Premium

MerletMerlet Brothers BlendGold
Maison Bache‐GabrielsenTriple CaskGold
E RémyMartin & CoRémy Martin VSOPGold
Courvoisier CognacCourvoisier Cognac VSOPGold
Sire SpiritsBranson Cognac VSOP RoyalGold

VSOP – Super‐Premium

A de FussignyA de Fussigny Pure OrganicMaster
La Milliardaire SpiritsLa Milliardaire VSOP CognacGold

VSOP – Ultra‐Premium

Sire SpiritsBranson Cognac VSOP Grand ChampionGold

XO – Single Cru

Maison FerrandFerrand Cognac SDA Sélection des AngesMaster
Cognac FrapinCognac Frapin – Cigar Blend XOMaster

XO – Single Estate

CamusCamus XO Borderies Family ReserveGold
Cognac FrapinCognac Frapin ExtraGold

XO – Premium

Courvoisier CognacCourvoisier Cognac XOGold
Sire SpiritsBranson Cognac XOGold
Sam’s ClubMember’s Mark Cognac XO ImpérialSilver

XO – Super‐Premium

CamusCamus XOMaster
Maison de Negoce CharentaiseCognac Roullet XO CadetMaster
Hawkins DistributionCognac Richard Delisle XO Grande ChampagneGold

XO – Ultra‐Premium

E RémyMartin & CoRémy Martin XOMaster and Taste Master
Rome de BellegardeRome de Bellegarde XOGold
Louis RoyerLouis Royer XO CognacGold
Cognac Jean FilliouxSo Elegantissime XOSilver
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What is the 2021 cognac of the year? ›

Jean Fillioux Cognac Grande Champagne La Pouyade wins Double Gold, Best Value Of The Year, Brandy Cognac Of The Year, and Brandy Cognac Producer Of The Year at the 2021 Bartender Spirits Awards. A perfect Cognac for a sunny afternoon party - the lively aromas of fresh fruits seem to explode on the palate.

How much is cognac? ›

Mid-range cognacs typically cost from $100 – $200. These cognacs are the best-for-your-money cognacs that offer high-quality spirits at an affordable price. The best mid-range cognac brands are Cognac Frapin, Rémy Martin, and Martell. You can get a Hardy XO Rare Fine Champagne Cognac or a Naud Fine XO Cognac at $180.

What is Jay Z's Cognac called? ›

Naturally aged at least four and a half years in the cellars of France's Château de Cognac, D'USSÉ VSOP Cognac emerges as a bold, full-bodied blend that arouses the palate.

What is Jay Z's Cognac? ›

In 2012, Jay-Z (real name Shawn Carter) partnered with Bacardi to launch D'ussé, and the brand has become a cultural phenomenon in the years since as well as a respected Cognac on its own merits.

What is the richest cognac? ›

The 1858 Croizet Cuvée Leonie

In 2015, this made the Guinness Book of World Records as the most expensive Cognac. The 1858 Croizet Cuvée Leoni was owned by rare spirit dealer, Lee Tachman.

What makes cognac so expensive? ›

Here is what justifies its high price tag. First of all, as any Cognac expert knows, this brandy is made from very specific grapes. Unlike other alcoholic beverages – like vodka or whisky – that are made from grains, Cognac relies on resources and raw materials that are in short supply and therefore more expensive.

Is it OK to drink cognac everyday? ›

The health benefits of cognac reach beyond the heart though. Cognac can help reduce risk for Type 2 diabetes and gallstones, as long as you consume only moderate amounts. We keep saying moderate amounts, but what does that mean? For women, that means one drink per day and for men it's two drinks per day.

Does Jay-Z own Hennessy? ›

Moët Hennessy Louis Vuitton bought 50% of premium Champagne company Armand de Brignac, which is owned by entertainer and businessman Jay-Z.

Why do rappers drink cognac? ›

In the late 1990s as hip hop began to truly go global via MTV, cognac and Hennessy in particular started to be referenced by rappers. It was dropped into tracks as a reference point for old-world luxury, enjoying the finer things in life and sharing a good time.

Does Jay-Z own Dusse cognac? ›

Jay-Z and Bacardi acquired D'Usse in 2012 and built the brand into the fastest growing and one of the best-selling cognac brands in the world over the last decade.

Does Jay-Z own Bacardi? ›

Bacardi now owns at least 75.01% of the brand, Shawn Carter, known professionally as Jay-Z, retains a “significant ownership stake.” D'Ussé is a multi-billion dollar brand, according to a release announcing the deal.

Why did Jay-Z sell Dusse? ›

The main issue was around money, as it so often is, with Carter claiming in a lawsuit that Bacardi was lowballing him—they offered $500 million, and he believed the number should be closer to $1.5 billion.

Does Beyonce have more money than Jay-Z? ›

Beyoncé's net worth is $500 million, according to Celebrity Net Worth. Beyoncé is worth $800 million less than her husband, Jay-Z, who is worth $1.3 billion, according to Celebrity Net Worth.

Who is the king of Cognacs? ›

Louis XIII (French pronunciation: ​[lwi tʁɛz]) is a cognac produced by Rémy Martin, a company headquartered in Cognac, France, and owned by the Rémy Cointreau Group. The name was chosen as a tribute to King Louis XIII of France, the reigning monarch when the Rémy Martin family settled in the Cognac region.

What is the oldest cognac company? ›

La Maison Gautier, more commonly known as Cognac Gautier, is a French cognac distillery. It is part of the Marie Brizard Wine & Spirits group. Founded in 1755, it is one of the oldest French cognac manufacturers.

What is the oldest cognac sold? ›

A bottle of 1762 Gautier Cognac sold for Rs 1.1 crores

At 260 years old, the 1762 Gautier Cognac is the last and largest of just three bottles of this rare spirit to still exist till date, all of which still have their original labels.

How long can cognac be kept? ›

However, once the Cognac comes into contact with the air, it will gradually begin to deteriorate and evaporate. The more air in the bottle, the faster this will happen. Realistically, you can think that it's okay to store an open bottle of Cognac for around six months before this deterioration becomes noticeable.

What does VSOP mean? ›

VSOP, “Very Superior Old Pale”, which is now common for all Cognac Houses actually dates back to 1817 British Royal Court. So, what does VSOP stand for exactly? For a cognac to be classified as a VSOP, the minimum age of the youngest eau-de-vie in the blend must be at least 4 years old.

Is cognac good for blood pressure? ›

Cognac has also been found to reduce inflammation in the cardiovascular system, which in turn lowers blood pressure. As a result, cognac is said to be able to reduce the amount of negative cholesterol in the heart, helping to balance cholesterol levels.

What is healthier whiskey or cognac? ›

Medicinally it's said that cognac is better for your heart than whisky and rarely results in a hangover - great benefits certainly but for us, the sheer depth and intensity of flavour, fruitiness, warmth and complexity means that cognac will always be the King of Spirits.

What is the highest quality of Cognac? ›

Hors d'Age is widely considered the highest quality Cognac. This will have been aged, usually for more than 30 years but in many instances, it is difficult to tell the exact age of Cognacs in this classification as they have been around for so long.

Which Cognac has the most awards? ›

Courvoisier is the Most Awarded Cognac House* with a range of expressions that appeal to a variety of cognac preferences and lifestyles, including VS, VSOP, XO, and the ultimate expression of the House, L'Essence de Courvoisier.

What is the most popular Cognac? ›

Hennessy is a cognac house that needs no introduction as it's one of the most well-known cognac brands in the world — it's also the top-selling brand in the United States. Hennessy has one of the largest collections of eaux-de-vie in the world, with over 350,000 barrels stored in 65 cellars.

What is the most bought Cognac? ›


Although the brand's volumes slipped back below the 8m-case mark last year – down 2.1% to 7.8m cases – it remains the biggest-selling Cognac by quite some margin. In 2020, Cognac house Hennessy partnered with architect Frank Gehry to create 150 XO decanters to mark the expression's 150th anniversary.

Which cognac is better XO or VSOP? ›

Is XO or VSOP better? An XO cognac must be aged for a minimum of 10 years, in comparison a VSOP must age for a minimum of four years. It comes down to personal preference which is better but an XO is usually considered as superior.

Does cognac get stronger with age? ›

Bottled cognac

Once it has been bottled, cognac stops maturing. Unlike wine, which can go on improving, cognac ceases to age when in bottle. Thus, a bottle of cognac can be stored for a very long time provided it has not been opened and the cork remains intact.

What does XO stand for in cognac? ›

XO stands for “Extra Old”: XO cognacs are made only from eaux-de-vie at least six years old.

Who is the king of cognacs? ›

Louis XIII (French pronunciation: ​[lwi tʁɛz]) is a cognac produced by Rémy Martin, a company headquartered in Cognac, France, and owned by the Rémy Cointreau Group. The name was chosen as a tribute to King Louis XIII of France, the reigning monarch when the Rémy Martin family settled in the Cognac region.

What country drinks the most cognac? ›

Being a French traditional prestigious spirit, cognac has a strong export orientation, with a majority of the product being consumed internationally. The United States is the largest market in volume and China the largest in value.

Why cognac is not popular in France? ›

It's historic, tied to a specific region, and limited in availability. It's not, however, loved by the French. Ninety-five percent of all of the Cognac produced every year is exported out of the country. French people, it turns out, simply don't have a taste for the spirit.

What is 5 star cognac? ›

High-quality 5-star cognacs are made of aged cognac spirits, obtained from selected grape varieties. They are appreciated for their softness and excellent quality. After all, everyone can afford a 5-star cognac surprising by its luxurious quality.

What is the most expensive cognac per shot? ›

The most expensive shot of cognac was sold for £10,014 ($14,037; €11,413) and was achieved by Rome de Bellegarde (UK) in London, UK, on 21 March 2018.

Who buys the most Hennessy? ›

Kim Jong-Il revealed as Hennessy's biggest customer spending £700,000 a year on the brandy. North Korea's late leader Kim Jong-Il was reportedly the biggest client fro cognac brand Hennessy and spent £700,000 on the drink.

Which is better Hennessy or Courvoisier? ›

While Courvoisier is slightly more affordable, it doesn't really lag in quality. In fact, it's your better choice if you prefer a sweeter cognac to be slightly sweeter. Meanwhile, if you prefer to splurge and go for luxury, Hennessy is your better alternative.


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